We create powerful narratives

to build your influence and connect to real people.

Cultural intelligence is our zone of genius.

J&F Studio, the creative branch of Jeli & Folks, or as we like to say "the cool cousin", helps global brands and multinational corporations shape markets, drive influence, and establish credibility through storytelling. We bridge the gap between business, media, and policy.

Through high-impact branded content, awareness campaigns, and executive media positioning, we help you shape markets, shift perceptions, and build lasting partnerships — even in the most regulated industries.

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Cultural Intelligence

Stories that move across rooms, screens, and markets.

Studio Lens

Business. Media. Policy. Culture.

Content Work

Content that doesn't just reach audiences. It moves them.

Studio Note

The cool cousin.

Who We Are

We bring a culture-first approach to communications across geographies, in high-stakes moments.

We're a creative studio affiliated with Jeli & Folks, a strategic advisory firm specializing in emerging markets.

What makes us different: we're creative, we take calculated risks, and we have a deep understanding of the social, cultural, and political contexts our clients operate in. Whether you're launching a new product, building a disease awareness campaign, or entering a new market, we build tailored solutions that work in the most challenging contexts.

Creative risk

We build communications that feel alive, memorable, and precise enough for high-stakes rooms.

Cultural context

We pay attention to how stories travel across communities, institutions, and geographies.

High-stakes clarity

We turn complicated business, policy, and media realities into narratives people can carry.

Founder Letter

A personal note from the studio desk.

J&F Studio stamp

A Word From Our Founder

Welcome to the J&F Studio family.

We’ve created outstanding campaigns over the years for leading companies, and we look forward to bringing the same craft to your work. I’ve had the chance to lead communications across multiple countries, for public institutions, private organizations, and Fortune 100 companies over more than a decade.

When I started in international development, the field was just beginning to grapple with cultural intelligence as a commercial best practice. Today, world cultures continue to shape how products land, how messages travel, and how trust gets built. That’s what J&F Studio helps you do: get your message heard across the cultures that matter to your business.

We work with bilingual teams across multiple countries, and we’re as committed to measuring impact as we are to creating it.

Join us on a creative ride.

Dior

Founder, J&F Studio

University of Chicago BA ’08Yale University MPH ’13

How Can We Help

Language gets your heard.Culture gets you trusted.

Scene Change

Stories become powerful when they understand what people notice, what they repeat, what they remember, and what they trust.

We help your message get heard across the cultures that matter to your business.

Services / Engagement Models

High-ticket narrative work, scoped with precision.

Choose a focused sprint, an embedded retainer, or a production partnership when the story needs strategy, craft, and accountable creative direction.

2–4 weeks

Story Sprint

Starting at $12,000

For organizations that need one high-impact narrative deliverable, fast. We work intensively with your leadership or designated spokesperson to produce a single, polished output in the form of an executive positioning document, a campaign narrative framework, a market entry story architecture, or a crisis response brief. You leave with something delivered with urgency that is defensible, distinctive, and ready to deploy.

Ideal when:

A senior leader needs to reframe their narrative before a board moment; a brand entering a new market needs its story built before the launch; a fund needs a sharpened narrative ahead of a final close.

Apply

3-month minimum

Narrative Retainer

Starting at $15,000/month

For organizations that need a senior narrative strategist embedded in their work. We function as your on-call counsel for strategic communications, message development, media positioning, and creative direction. You get senior judgment when communications moments arise, and proactive narrative development between them.

Ideal when:

You’re navigating active growth, market expansion, leadership transition, or sustained reputation work, and the cost of getting the narrative wrong is higher than the cost of the retainer.

Apply

8–16 weeks

Full Production Partnership

Request a proposal

For organizations that need narrative strategy and content production as one integrated engagement. We develop the story, then build the assets that carry it such as films, editorial campaigns, thought leadership series, executive video content, podcast development. One partner, one creative vision, and one accountable team from brief to delivery.

Ideal when:

A financial institution is building an impact storytelling series for investor relations; a pharma company is producing patient narratives for a disease awareness campaign; a fund is building a brand story for a major fundraise; a corporation is launching a thought leadership platform in a new market.

Request a Proposal

Strategy and creative direction fees are listed above. Production costs — including crew, talent, post-production, licensing, and travel — are scoped and itemized separately in each engagement agreement.

Case Studies

Real briefs. Real outcomes.

Oncology Launch

Launching an oncology brand in a competitive therapeutic category.

Case Studies

Challenge / Work / Outcome

Case Study01

Sector: Pharmaceutical · Type: Brand narrative and launch communications

Challenge

The brand needed to enter a crowded therapeutic category with a narrative that could be credible to clinicians, meaningful to patients, and clear enough for internal teams to carry across launch communications.

Work

The work centered on brand narrative, launch messaging, executive positioning, and communications architecture that translated complex oncology science into a human, market-ready story.

Outcome

The launch story created a stronger foundation for market education, stakeholder alignment, and public-facing communications in a category where trust, clarity, and timing matter.

Work led by J&F Studio founder Dior Sarr in a prior senior strategist role at a global pharmaceutical company.

Awareness Platform

Building a multi-year breast cancer awareness platform centered on underrepresented patient voices

Case Studies

Challenge / Work / Outcome

Case Study02

Sector: Pharmaceutical · Type: Multi-year disease awareness campaign and integrated content production

Challenge

The campaign needed to raise awareness while centering patient voices too often left out of mainstream health communication, especially across communities where trust and cultural context shape how messages land.

Work

The work brought together disease awareness strategy, patient-centered storytelling, integrated content production, and campaign architecture designed to elevate underrepresented voices with care.

Outcome

The platform created a more human and culturally attentive awareness effort, giving the organization a stronger way to connect public health priorities with lived experience.

Work led by J&F Studio founder Dior Sarr in a prior senior strategist role at a global pharmaceutical company.